PACKAGINg BRAND DESIGN
CLEANING PRODUCT CATEGORY

Studying brand conception and packaging design principles, I crafted this prospective cleaning product collection and brand from scratch. The products in the collection are meant to evoke the playful personality of their target markets and also suit their specific needs.

The motive behind this brand was to introduce a liberal and optimistic approach to a traditionally bothersome and unpleasant activity as cleaning. This name is also a cheeky reference to the LGBTQIA+ community, since it is also a highly common phrase of endearment and has since permeated mainstream culture today.

PROCESS/DRAFTS

Extensive research of the competitive market and design practices for each product segment was conducted in order to land at the final result.