COCA COLA PACKAGING CHALLENGE
48 HR Repack
I represented Cal Poly in national student packaging design competition. I produced the package design, visual language, and commercial video for a new innovative repackage concept within a 48 hour time constraint. I storyboarded and directed the brief commercial for the packaging revamp. The competition was sponsored by The Coca Cola Company and Mondelez International.
Team Members: Alex Gambill, Nirav Chhajed, Eric Swearigen, Alyssa O'Halloran
Commercial.
Given less than 3 hours after the team finished the final prototype, I was able to quickly storyboard, film, and edit our submission for the commercial video part of the competition. Art direction was completely led by me and I wanted to emulate current trends in motion graphics and also past Coca Cola commercials with similar purple undertone color filters with my use of photo-hierarchy from our rebrand.